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Apple Seeds LLC Privacy Policy


EFFECTIVE DATE: June 1, 2018

Apple Seeds, LLC (“Apple Seeds”, “we”, “our” or “us”) values your privacy. In this Privacy Policy (the “Policy”), we describe how we collect, use, and disclose information that we obtain about visitors to our websites located at www.appleseedsplay.com, www.songsforseeds.com, and www. appleseedsovalkids.com (collectively, the “Sites”) and the products and services available through our Sites (collectively, the “Services”). This Policy does not apply to information that we or our franchisees collect from you offline.

By visiting the Sites, or using any of our Services, you agree that your personal information will be handled as described in this Policy. Your use of our Sites or Services, and any dispute over privacy, is subject to this Policy.

What Information Do We Collect About You and Why?

We may collect information about you directly from you and from third parties, as well as automatically through your use of our Sites or Services.

Information We Collect Directly From You. We collect personal information directly from you in various different ways:

Certain areas and features of our Sites and Services may require registration. For example, when you contact us for information on Apple Seeds, you must provide your email address. To register to use Apple Seeds playgrounds, we collect your first and last name, email address, home phone, street address, city, state, and zip code as well as your child’s first and last name, gender, and date of birth, certain medical and emergency information, and other information you provide when submitting your request.

We may also collect personal information, such as your name, address, phone number, and email address, from you in connection with birthday celebrations, corporate events, or other events or promotions that we may conduct or offer through our Sites.

When you purchase Services from Apple Seeds, we also request that you provide your billing information and credit card number and expiration date, which is provided to our payment processor only. You can also create a “Profile” with that same information linked to your email and password so that you can make subsequent orders without having to re-enter your information.

We also host blogs and online communities, such as A Note From Apple Seeds, which allow you to post text, photos, videos and other information online. Please note that all of this information will be available for public viewing and so you should not post any information that is considered confidential.

We also use personal data in combination with Facebook’s custom audience feature to create an audience using users’ data such as email addresses and phone numbers. When using Facebook’s custom audience feature, personal data is locally hashed on our system before we upload and pass such data to Facebook to be used to create a custom audience (the “Hashed Data”). For more information on this feature, go to www.facebook.com.

If, at any time, you prefer not to receive further email communications from Apple Seeds (except in connection with information, products, or Services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast email that is sent to you by Apple Seeds. If, at any time, you prefer not to receive any other form of communication from Apple Seeds, you will have the ability to unsubscribe from such communications by contacting us at business@appleseedsplay.com.

Information We Collect Automatically. We may automatically collect the following information about your use of our Sites or Services through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; device ID; the length of time you visit our Sites and/or use our Services; page views; and the referring URL or webpage that led you to our Sites. Please see the section “Our Use of Cookies and Other Tracking Mechanisms” below for more information about our use of cookies and other tracking mechanisms.

How We Use Your Information

We use the information that we gather about you for the following purposes:

• To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.

• To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Sites or our Services.

• To administer events and promotions we may conduct from time to time through the Sites.

• For marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about Services or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our Services on third-party websites.

• To better understand how users access and use our Sites and Services, both on an aggregated and individualized basis, in order to improve our Sites and Services and respond to user desires and preferences, and for other research and analytical purposes

How We Share Your Information

We may share the information that we collect about you, including personally identifiable information, as follows:

• Affiliates. We may disclose the information we collect from you to our franchisees, affiliates, or subsidiaries; however, if we do so, their use and disclosure of your personally identifiable information will be subject to this Policy.

• Service Providers. We may disclose the information we collect from you to third-party vendors, service providers, contractors, or agents who perform functions on our behalf.

• Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.

• In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

• To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms and Conditions of Use or this Policy, or as evidence in litigation in which Apple Seeds is involved.

• Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research, or similar purposes.

• Third Parties. We do not share your personal information with third parties for their direct marketing purposes unless we have obtained your consent to do so in advance.

Our Use of Cookies and Other Tracking Mechanisms

We use cookies and other tracking mechanisms to track information about your use of our Sites or Services. We may combine this information with other personal information we collect from you. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Sites and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Sites and Service. Some cookies are used to enable certain functions of the Services, and some are used to store your preferences. We may use cookies to remember information that changes the way the Sites and Services behave or look. We may use accounts-related cookies to authenticate users and prevent fraudulent use of user accounts. We may use analytics cookies to track information how the Service is used so that we can make improvements. We may also use analytics cookies to test new advertisements, pages, features or new functionality of the Sites and Services to see how our users react to them. In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Sites and Services, deliver advertisements on and through the Sites, and so on. Cookies may be used to create profiles of our users, based on the user information we collect, and cookies may enable users' identification across multiple websites. There are two types of cookies: session cookies and persistent cookies.

• Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Sites. This allows us to process your online transactions and requests and to verify your identity, after you have logged in, as you move through our Sites.

• Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity.

• Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you visit our Sites and disable cookies, you will be able to browse certain areas of the Sites, but some features may not function, you may not be able to store your preferences, and some of our pages may not display properly. By using the Sites and Services, and by consenting to the terms of this Policy, you consent to our use of cookies.

• Third-Party Analytics and Tracking. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Sites. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies and other tracking technologies to perform their services. We do not share your personal information with these third parties.

Do-Not-Track Disclosures

Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Third-Party Ad Network section, below.

Third-Party Ad Networks

We use third parties such as network advertisers to serve advertisements on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, and not by this Policy.

Users in the United States may opt out of many third-party ad networks. For example, you visit the Digital Advertising Alliance (“DAA”) Consumer Choice Tool page, www.optout.aboutads.info, and the Network Advertising Initiative (“NAI”) Consumer Opt-Out page, optout.networkadvertising.org, for information about opting out of interest-based advertising and available choices regarding use of information by DAA companies and NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice page or the NAI Consumer Opt-Out page will opt you out from those companies’ delivery of interest-based content or ads to you, but this does not mean that you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective.

Third-Party Links

Our Sites and Services may contain links to third-party websites. Any access to or use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

You should take steps to protect against unauthorized access to your accounts and computer by, among other things, signing off after using a shared computer, choosing a robust password that no one else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords, or for any activity on your account via unauthorized password activity.

Security of Your Personal Information

We have implemented commercially reasonable precautions, including, where appropriate, password protection, encryption, SSL, firewalls, and internal restrictions on who may access data to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your accounts and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

What Choices Do You Have Regarding Use of Your Personal Information?

We may send periodic promotional or informational emails to you. You may opt out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to ten business days for us to process opt-out requests. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.

Location and Storage of Information

Apple Seeds controls and operates the Sites from locations in the United States. If you are located outside United States and you choose to provide information to us, then by using the Sites and Services, and by consenting to the terms of this Policy and submitting your personal information to us, you consent to the transfer of your personal information to the United States.

Children Under 18

Our Sites are not designed or intended for use by children under 18 and we do not collect personal information from children under 18. If we discover that a child under 18 has provided us with personal information, we will delete such information from our systems. Please note that certain features of our Sites allow for the posting of testimonials, photos and videos. If you are posting any materials to our Site, you may not post any materials showing or depicting a child unless (i) you are either the parent and/or legal guardian of that child, and (ii) you are authorized to post such material.

Contact Us

If you have questions about this Policy, please contact us at business@appleseedsplay.com or by mail at

Apple Seeds, LLC

Attention: Privacy Policy USA

10 West 25th Street

New York, New York 10010

or call us at 212.792.7590.

Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Sites, at https://www.appleseedsplay.com/privacy/ If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Sites.

Your California Privacy Rights

A business subject to California Civil Code section 1798.83 is required to disclose to its California customers, upon request, the identity of any third parties to whom the business has disclosed personal information for the third parties' direct marketing purposes within the previous calendar year, along with the type of personal information disclosed.

If you are a California resident and would like to make such a request, please submit your request in writing to:

Apple Seeds, LLC

Attention: California Privacy Request

10 West 25th Street

New York, New York 10010

Please note that under California law, businesses are only required to respond to a customer request once during any calendar year.